Jewellery Photography Tips.
The perceived value of how your audience thinks of the worth of your jewellery is what ecommerce sites strive to deliver. To help ecommerce retailers achieve more conversions and thereby sales, the pictures of the jewellery appearing on their sites play an indispensable role. As a photographer, getting good product photos can be quite daunting the first time around. However, with persistent practice, you will slowly be capable of setting up lights and backdrop, shooting, editing and uploading photos with much ease. But before you get there, first things first - you must understand jewellery photography basics.
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Definitely, this is obvious. But it’s not a prerequisite for you to have a latest high-end camera with number of prime lenses to give good product images. If you are lucky to have one, great! And if you don’t have one, know that you can still take very professional images even with entry level cameras and scale your equipment with the growth of your store.
The choice of background is vital especially when we talk of post-processing. Consider investing in a backdrop such as a roll of white paper that seamlessly transitions from the vertical to the horizontal plane. In summary, with a white background or even light in colour, your results will always be impressive.
The importance of lighting in product photography cannot be understated. It is what defines your images. Whenever possible, use of flash light is highly recommended. However, if no artificial light is available you can place your product near an open window with you background attached to the wall to remove the edges can really work well.
As much as possible, you should always avoid direct sunshine because it can create unappealing dark shadows. If you use artificial lighting, you will need at least two identical size softboxes. One will act as the key light while the other acts as a fill that softens any shadows that may emerge.
Stabilisation, Focus and Consistency.
If you thought that a tripod is just a tool of holding your camera, then you are wrong. The tripod plays a significant role in minimising blur while maintaining the angle consistent across all images.
If your camera allows you and if you have the advantage of experience, set the lens to a small aperture ("small aperture" normally means a higher F-number.) and set a slow shutter speed. By so doing, you will get a wider depth of field that draws your product into focus to give it’s a clear look. However, to achieve this, your camera must be well fixed on the tripod to avoid getting any blurry images.
Often, after shooting you will realise that the background or lighting is not perfect. Therefore, you will need to do some retouching to create a uniform look. The post-processing phase may entail simple tasks such as background removal using pen tool as well as a little more complex activities such as colour correction, cloning etc..